As featured in Forbes on July 9, 2018. The constant question marketing experts hear from professionals is: “What are the steps I should take to build my practice?” Building a practice within a larger organization, or even as a solo practitioner, is not an easy feat, but it is very much like being an entrepreneur. You have to look at…
As originally featured in “Forbes” on April 19, 2018. The concern over losing marketing staff is one of the topics I hear most often from chairmen and their CMOs. Regardless of how satisfied they are with their marketing departments, there is an undercurrent: With such high turnover in the field, will organizations be able to retain talent when there is…
As originally featured in “Forbes” on October 10, 2018. In college, I remember taking two separate courses: micro and macroeconomics. While neither of them sparked my desire to become a mathematician, they did demonstrate the collegiate version of interdependence between the micro (how much it would cost to buy a coveted pair of jeans) and the macro (why I likely…
As originally featured in “Forbes” on September 8, 2017. A few months ago, I shared a cab with one of the country’s most successful lawyers. Clients treasure his intellect and young lawyers jostle for the chance to learn from him. His practice consistently handles a number of very high-profile matters. For the entirety of the cab ride, I observed as…
