Bylined Pieces Archives • Page 9 of 13 • Farone Advisors LLC

Sep 08

LinkedIn: The Missing Ingredient in Your Marketing Recipe

By Deborah Farone Bylined Pieces

If you're reading this, you are likely on LinkedIn or my website, which means you are already attuned to marketing (and likely a pretty amazing person.) But being an active user of LinkedIn and being an impactful user of LinkedIn are two different things. A recent study by the BTI Consulting Group reports that 83% of in-house attorneys are active…

Sep 04

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How Do You Improve Your Odds With Business Development?

By Deborah Farone Bylined Pieces

Certain summers when the sun shines just the right way, and the squirrels make other vacation plans, magic happens, and I get loads of peaches from my tree. Other years, just one or two survive and make it to maturity. The same is true with business development activities. There are seasons where your clients will ask you to support…

Aug 24

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“They Left Us Because of the Money.”

By Deborah Farone Bylined Pieces

As appeared on LinkedIn, August 22, 2023. “They left us because of the money.” Partners often say this to one another when one of their own departs for a competitor. The truth is, more often than not, money is not the catalyst. By plucking “They left us because of the money” from thin air, it’s an easy way…

Aug 24

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I am a Partner. Now What?

By Deborah Farone Bylined Pieces

As appeared on LinkedIn, August 15 Once a law firm names you a partner, a difficult question is bound to arise: How do I move into the new role and grow a practice? While each lawyer is different in the skill sets they possess, their practice area, and the firm in which they practice, there are a few basics that…

Aug 24

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August: The Perfect Month for a Marketing Review

By Deborah Farone Bylined Pieces

Appeared on LinkedIn, August 8. August has always been a special month for me. It always feels like the kick off to the school year, and it's a time to celebrate my birthday and watch mystical fireflies. If you oversee a marketing function, August is also a unique month for you. While lawyers continue connecting to their clients, most…

Jul 20

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Leading a Marketing Function With Less Stress and More Control

By Deborah Farone Bylined Pieces

As appeared on LinkedIn, July 19, 2023. "The stress of having so many bosses, so little time, and few resources is getting to me." I spent time the other day speaking with a brand new CMO and offered some advice it has taken me years to learn. It may not be suitable for everyone, but if a pearl works for…

Jul 10

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What’s Wrong With Our Strategic Plan?

By Deborah Farone Bylined Pieces

As appeared on LinkedIn on July 10, 2023. "What’s wrong with our strategic plan?" The managing partner said that while the firm had created a strategic plan with a well-known consulting firm, it wasn’t doing the job that the partners expected – and the firm wasn’t achieving its goals. He wanted to know why that was the case. While there…

Jul 06

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Similarities in the Tactics of Superstar Women Rainmakers

By Deborah Farone Bylined Pieces

As appeared on Linkedin on July 6, 2023. The names have been changed to protect the superstars. I was getting settled in my airplane seat, flying home from visiting clients in California. As the plane door closed, I quickly called my husband to tell him we were taking off. While he usually replied with a perfunctory, “Have a good trip…

Jul 01

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When Marketing and Business Development Functions Don’t Speak, Dysfunction Arises

By Deborah Farone Bylined Pieces

As appeared in LinkedIn, June 29, 2023 During the past decades, I’ve studied marketing departments of law firms. (Fun hobby, I know.) One of the reoccurring issues I see is the often-unintentional lack of bringing together marketing and business development. In a simple form, marketing, which involves the communications of messaging and all of the remarkable strategies and tactics to…

Jun 28

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Finding Your Focus

By Deborah Farone Bylined Pieces

As appeared in June 2023 on LinkedIn. With the new round of associate layoffs reported by The American Lawyer, Law360 and other publications around the world, I’ve been thinking about what associates who have been let go might do to redefine their careers or to think about their next steps. I hope that by sprinkling a few ideas into LinkedInland, others will join…

Bylined Pieces

LinkedIn: The Missing Ingredient in Your Marketing Recipe

How Do You Improve Your Odds With Business Development?

“They Left Us Because of the Money.”

I am a Partner. Now What?

August: The Perfect Month for a Marketing Review

Leading a Marketing Function With Less Stress and More Control

What’s Wrong With Our Strategic Plan?

Similarities in the Tactics of Superstar Women Rainmakers

When Marketing and Business Development Functions Don’t Speak, Dysfunction Arises

Finding Your Focus

The Marketing Strategy Toolkit

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