In 2024, I am aiming for simplicity. I don’t know if I will get there, but I am trying.
I’ve always loved a straightforward marketing plan or an organization with a strategic plan with tactics to match. (In fashion speak, it is a bit like having the right shoes that match the perfect bag.)
I know that doesn’t sound like what a consultant in the marketing space should say, and maybe it is counter-intuitive at first, but in the coming year, let’s try to do less and do it better.
Instead of speaking at dozens of industry or professional programs, consider cutting that number in half and doing a better job with each engagement. Spend more time preparing to speak, researching who will be at the session and more attention to setting up meetings surrounding the event. And by spending more time following up, you’ll see a return on your investment of time.
Don’t aim to meet every reporter who covers your area of practice, but instead, get to know a few, cultivate those relationships, and think of what you can do to help those contacts. Consider introducing them to others in your industry who may have good information or ideas.
Spend more time planning and less time jumping in. Cultivate time with your team to ensure you are fostering a good environment where you have a common goal and the safety to suggest ideas and even make an occasional mistake.
Don’t plan on being active on three social media platforms if you barely have time to show up authentically on one. If LinkedIn is your choice for communicating with colleagues and clients and your place to garner information, focus on adding to the conversations regularly.
So in 2024, join me in keeping it simple.