Training & Coaching
Working with professional practices and companies to develop their business requires a highly bespoke process based on an in-depth understanding of individuals’ talents and the marketplace for their work. Often, a one-on-one coaching program is the best approach to help lawyers learn these skills.
Coaching can be conducted on the individual, practice or firm level and is based on the belief that each professional will have a highly nuanced practice and unique strengths and capabilities. Deborah and her Farone Advisors colleagues, partner with individuals and firms to help define an actionable roadmap and to coach them to attract those clients best suited for their practice. Because of the select nature of the practice, each year, Farone Advisors only takes a small group of people for individual coaching/consulting work.
Deborah works closely with the coachee as a marketing and business coach to help them better understand themselves, their communication and marketing style and their strengths and weaknesses. She will work with the coachee to map out their individual strategy and the tactics they are considering pursuing. In addition, she will serve as a sounding board to help the coachee think through and select strategies to achieve their objectives.
The structure of the work will be determined between the coach and the coachee, and together they will develop a customized program with agreed-upon objectives that match the firm’s strategic plan. There are lots of new vehicles and tactics that allow for any given lawyer to become more well-known. The question to ask at the beginning of the process is, “What do you want to be well-known for?” Developing one or two areas where you want to focus your practice is an essential first step. Next, ask yourself, what is there that I can provide to clients better than most other lawyers, more unusual than others or in need by the market? What are my unique qualifications? They should turn to tactics only once the coachee can address these questions and have clear objectives in mind. Unless you know what practice or skill set you want to be known for, it’s impossible to take steps to develop a practice.
Deborah and her team encourage the coachee to ensure that management agrees with the goals and the general tactics to be utilized.
The individual coachee will agree to a minimum of four 60-minute coaching sessions, and meetings generally take place via Zoom.