Strategic Plans
In order to properly market a firm, or a particular practice area, whether M&A or white-collar crime, it’s key to define the proper target audience and how a firm can position and truly differentiate itself in a crowded marketplace. Only by having a defined strategy and tactical plan can effective business development and communications take place.
While the approach to each situation will be unique, the tactics used to develop a strategic plan often involve message creation, competitor analysis, examination of a firm’s current client portfolio, or conducting client surveys. When required by an assignment this often includes guidance on internal communication and the use of social media and technology-related tools.