Prior to launching Farone Advisors, Deborah was the CMO at the law firm Cravath, Swaine & Moore LLP. On the business development front, she created a client and industry intelligence unit to help generate business opportunities, craft practice development plans and prepare partners for new business and other forms of presentations. She also developed and led business development sessions for both partners and associates. On the communications side, she dealt with all marketing communications including crisis communications, strategic public relations and social media. Prior to joining Cravath, Deborah was the chief marketing officer at Debevoise & Plimpton. Working with professionals at these extraordinary firms and focusing on creating innovative ways to solve for sophisticated challenges has allowed her rare insight into how to craft effective marketing programs geared toward growing business.
Deborah joined Debevoise & Plimpton from Towers Perrin (now Willis Towers Watson), where she coordinated national press relations and marketing efforts. Prior to joining Towers, she worked at Ketchum Communications (now Ketchum, Inc.). While she started off in the new business department at Ketchum, she was quickly promoted to work on accounts for both investor and public relations clients. Her clients included publicly-held and private companies in the financial, professional services and consumer product sectors.
Part of marketing, involves educating and coaching and Deborah has done this in both the professional and academic arena. She has served as an adjunct Assistant Professor on the faculty of New York University and has taught several courses, including “Effective Marketing and Public Relations for Professional Service Companies” and “Marketing and Public Relations for Law Firms,” the first courses of their kind offered by a major university.