Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing lawyers, legal marketers, consultants and educators who want to uncover the best marketing practices and thought leadership in the legal profession.
Find out how the most successful law firm leaders create and develop firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans that make an impact. Learn what general counsel and legal operations leaders now expect from their outside lawyers. This book uncovers the best practices in the wide arena of legal marketing.
Culled from more than 60 interviews with law firm leaders, chief marketing officers and legal innovation visionaries, Best Practices in Law Firm Business Development and Marketing provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as to a large international law firm.
Best Practices includes perspectives from Deborah as well as from a myriad of law firms, associations, and consulting firms, including the ABA, Allen & Overy, The American Lawyer, CLOC, Debevoise & Plimpton, Dechert, Glaxo, Gunderson Dettmer, Proskauer Rose, Macfarlanes, Orrick, Skadden, Weil, and many others. A special element within the book are the “Think Pieces,” byline articles by some of the country’s leading experts in legal marketing.