As featured in Bloomberg Law on February 22, 2021. Client development is an ongoing struggle for attorneys and other professionals during the Covid-19 pandemic. As working from home remains the...
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As featured in “Forbes” on November 30, 2020. For the last two centuries, for most young lawyers, legal training in the United States has meant studying at law school and taking courses in civil procedure and constitutional law. What it hasn’t provided, until very recently, are lessons in how to operate a business, how to innovate or how to think…
By Brad S. Karp, Paul, Weiss, Rifkind, Wharton & Garrison LLP, and Deborah Farone, Farone Advisors LLC. As featured in PLI's "The Chronicle" on September 29, 2020. Do you...
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As featured in “Forbes” on July 13, 2020. Professional service firms generally produce a strategic plan every three to five years. And many had just completed new ones as 2019 came to a close. Who would have expected that those documents, just recently spell-checked and newly polished, would be tossed away once Covid-19 hit in the first quarter of the…
As featured in the March 17, 2020 edition of “The American Lawyer.” What can we as a profession do to grow or, at the very least hold onto, business during the time of COVID-19? It sounds like a riddle someone in an old movie tells a group at a cocktail party: Imagine being in a world where personal contact is…
As featured in "Bloomberg Law" on March 9, 2020. Law firms need to examine their processes and make adjustments in order to be indispensable to clients during a recession, writes...
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As featured in the November 2019 edition of the European journal, “The 500.” Deborah Brightman Farone, founder of Farone Advisors LLC and former Cravath, Swaine & Moore CMO, highlights the importance of partner collaboration in law firm business development and marketing initiatives. A law firm leader recently asked me what it is that separates successful firms from the uber-successful, superstar…
As originally featured in “Forbes” on July 5, 2019. A professional service firm is hired for its strategic insight on a business challenge, whether it’s a law firm being asked to guide a client on litigation or a consulting firm advising how to bring together two corporate cultures after a merger. These firms of advisors are getting hired for their…
As featured in “The American Lawyer” on October 23, 2018. Only when each part of a firm is working toward the same business goals can it truly flourish. When it comes to law firm performance, does alignment matter? The answer is an emphatic yes. In our collective 65 years entrenched in law firms, we’ve seen well-aligned firms soar and succeed…
As originally featured in Forbes on July 9, 2018 The constant question marketing experts hear from professionals is: “What are the steps I should take to build my practice?” Building a practice within a larger organization, or even as a solo practitioner, is not an easy feat, but it is very much like being an entrepreneur. You have to look…
