Bylined Pieces

We often talk about culture within law firms and other organizations. Yet it raises an uncomfortable but necessary question What happens to culture when scale becomes the strategy? I’m always reminded of the Ship of Theseus question—one I often discuss with clients. In simple terms (the kind I can recall!), if you replace the planks of a boat one by one, at…

There is a persistent and costly disconnect between law firm business development and marketing departments and the lawyers they are meant to support. It exists in firms of every size and reputation. Not every firm, but at many. At some firms, leadership has made a deliberate effort to integrate these professionals into the fabric of the firm. At others, the…

For years, we told professionals to be everywhere, say yes to everything, and trust that hard work alone would lead to business. Many learned the hard way that this model was unsustainable and often ineffective. In my research for "Breaking Ground," and in a recent article I wrote for CEO World, a different pattern emerged. The women building the most durable practices…

Before I walked into a conference room, I used to have that flicker of doubt. What if I'm the one who knows the least? What if I'm not prepared to answer each question? After working with thousands of lawyers, I can tell you this: insecurity is not a "women's issue." Men feel it too. They may tend to voice it…

Most law firm practice plans fail.  I get calls every month from firm leaders who wonder why this is the case. They have well-formed practice areas, they've often hired brilliant laterals, and they've had some sporadic success in the past. They don't fail because lawyers aren’t smart, but because the plans aren’t usable. After years of working with partners across…

This article was published in PLI Chronicle: Insights and Perspectives for the Legal Community.January 2026  The Myth of the “Right Way” to Build Business      For years, many lawyers believed there was one “right way” to build business—the golf outings, the endless networking dinners, the conferences that blur together. Yet what I’ve seen in my work with some of…

Here is a part-two regarding crafting a smart, scalable marketing department for mid-sized law firms. When it comes to organizing a marketing department, mid-sized and smaller law firms often find themselves in a unique spot. They may not have the sprawling teams or massive budgets of the global giants, but that doesn’t mean they can’t run a top-notch, effective marketing…

On Saturday, I was finishing my holiday gift shopping and was just about to leave a department store when I passed the jewelry counter. A tiny pair of earrings caught my attention. What stopped me in my tracks were the little leopard faces and their emerald, green eyes. (No, these were not the fancy Cartier ones, but still so pretty.)…

Want to build a stronger practice? Start by seeing the world through your client’s eyes. Too many meetings with clients (particularly new business pitches) still focus on what we do — our practice areas, recent wins, or firm accolades — instead of what clients need right now. A recent EY study found that 75% of legal departments say their top digitization priority is developing or…

Why do I push myself so much? In the middle of writing a book, handling client work, and resisting the urge to run outside and play in my vegetable garden… I said yes to moderating a program sponsored by two of my favorite associations the International Bar Association and the Legal Marketing Association. The topic is one close to my heart.…