As the year unfolds, I’ve traded the idea of traditional resolutions for intentional goals.
Each January, I put together a handwritten list and place it inside my top desk drawer – so that every time I need a Post-it note or paperclip, I see it and am reminded of what I want to achieve. My own list, is a work in progress.
Today, I had a moment, which I would call a Carrie Bradshaw Pause.
Like Carrie in the show Sex In the City, I could hear myself repeating her catchphrase, “I couldn’t help but wonder…”.
I’d like to know what my law firm friends are placing on their lists for the new year. Here are four goals to consider.
1. Elevate existing client relationships
Clients are more than revenue streams. They are an integral part of our business. Yes, they often can provide us with even more business (in marketingland, called share of wallet or in New York City, share of burger); the referrals you will get from an existing client are generally the most qualified and appropriate referrals you can get. For all these reasons and more, treat clients as gems and brainstorm ways to provide additional value in the new year.
2. Review past pitches
Take a look back at your pitches from 2023. Identify what could have been done differently or better and plan your follow-up steps. Just because the 2023 response from a potential client was “no, thank you” doesn’t mean there won’t be a reason for them to connect in the new year. In addition, learning from past experiences is an essential key to future success.
Also, consider if some of those pitches you spent too much time on were ones you should have avoided participating in. In consulting speak, time equals money and you don’t want to waste either.
3. Diversify your skill set
Learning a new skill in the tech, arts or spots arena often has a domino effect, opening up unexpected opportunities. You’ll be amazed at how new skills can be applied in various aspects of your work and life.
In addition, getting your brain cells working and stretching to understand new information opens up your mind to further creativity.
4. Practice gratitude
It’s a powerful practice. Science says it reduces anxiety, lowers depression, and promotes restful sleep. Take a moment to be grateful for making it through the last year. Write down your accomplishments from 2023. Gratitude fuels motivation and sets a positive tone for what’s to come.
Here’s to a year of growth, continuous learning, and exceptional client service 🚀 What are your goals for the upcoming year? Let’s inspire each other.
