As featured in the November 2019 edition of the European journal, “The 500.” Deborah Brightman Farone, founder of Farone Advisors LLC and former Cravath, Swaine & Moore CMO, highlights the importance of partner collaboration in law firm business development and marketing initiatives. A law firm leader recently asked me what it is that separates successful firms from the uber-successful, superstar…
As originally featured in “Forbes” on July 5, 2019. A professional service firm is hired for its strategic insight on a business challenge, whether it’s a law firm being asked to guide a client on litigation or a consulting firm advising how to bring together two corporate cultures after a merger. These firms of advisors are getting hired for their…
As featured in “The American Lawyer” on October 23, 2018. Only when each part of a firm is working toward the same business goals can it truly flourish. When it comes to law firm performance, does alignment matter? The answer is an emphatic yes. In our collective 65 years entrenched in law firms, we’ve seen well-aligned firms soar and succeed…
As featured in Forbes on July 9, 2018. The constant question marketing experts hear from professionals is: “What are the steps I should take to build my practice?” Building a practice within a larger organization, or even as a solo practitioner, is not an easy feat, but it is very much like being an entrepreneur. You have to look at…
As originally featured in “Forbes” on April 19, 2018. The concern over losing marketing staff is one of the topics I hear most often from chairmen and their CMOs. Regardless of how satisfied they are with their marketing departments, there is an undercurrent: With such high turnover in the field, will organizations be able to retain talent when there is…
As originally featured in “Forbes” on October 10, 2018. In college, I remember taking two separate courses: micro and macroeconomics. While neither of them sparked my desire to become a mathematician, they did demonstrate the collegiate version of interdependence between the micro (how much it would cost to buy a coveted pair of jeans) and the macro (why I likely…
As originally featured in “Forbes” on September 8, 2017. A few months ago, I shared a cab with one of the country’s most successful lawyers. Clients treasure his intellect and young lawyers jostle for the chance to learn from him. His practice consistently handles a number of very high-profile matters. For the entirety of the cab ride, I observed as…
As originally featured in “Forbes” on December 28, 2017. It’s the quality of the thread and substance of the workmanship that create fine fabric. Likewise, it’s the sum of the people and their actions that comprise a brand. Brand is the heart and soul of an organization — it’s what it stands for, how it treats its employees and the way…
