Insights

Originally published on May 28, 2021.  Deborah Farone, strategic marketing and management advisor at Farone Advisors LLC, and Michelle Murray, senior consultant at PP&C Consulting and president-elect of LMA Northeast Region, shared best practices for practice group development considering the new dynamics as we move into a post-pandemic period.   They outlined an approach involving setting objectives, SWOT analysis, strategy…

A year into the pandemic, trends in legal marketing have become clear. Is your law firm keeping up?   The following piece appeared on Above the Law in March 15, 2021.  As an unprecedented year comes full circle, many businesses are taking the opportunity to reassess their business development strategies, tactics, and goals. For law firms, some trends have become…

As featured in the fall issue of "The Legal Navigator." Deborah Farone, Author, Strategic Advisor and Former Chief Marketing Officer at Cravath, Swaine & Moore  "I reached a place in my career where I had done several different things—working at a global PR firm and in management consulting, and then, with two wonderful law firms—and I needed to do something different. I…

As featured in the July 9, 2019 issue "Of Counsel." Deborah Farone has done her homework, and the legal profession is much better off because of it. Last month I experienced an odd-in-a-good-way coincidence. I had called Jon Lindsey, a partner at the recruitment firm Major, Lindsey & Africa, for help with this issue’s lead article on law firm leaders.…