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Deborah Farone

Oct 15
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Client Development and Care During the Pandemic

By Bylined Pieces
By Brad S. Karp, Paul, Weiss, Rifkind, Wharton & Garrison LLP, and Deborah Farone, Farone Advisors LLC. As featured in PLI's "The Chronicle" on September 29, 2020.   Do you remember how natural it felt to invite a client to lunch, anticipating a great, far-reaching conversation, not only about legal issues, but also about careers, family life and the client’s…
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Oct 28
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Momentum: Career Insights from Legal Mavericks

By Insights
As featured in the fall issue of "The Legal Navigator." Deborah Farone, Author, Strategic Advisor and Former Chief Marketing Officer at Cravath, Swaine & Moore  "I reached a place in my career where I had done several different things—working at a global PR firm and in management consulting, and then, with two wonderful law firms—and I needed to do something different. I…
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May 04
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The Deep Value of Law Firm Alignment

By Bylined Pieces
As featured in "The American Lawyer" on October 23, 2018. Only when each part of a firm is working toward the same business goals can it truly flourish. When it comes to law firm performance, does alignment matter? The answer is an emphatic yes. In our collective 65 years entrenched in law firms, we’ve seen well-aligned firms soar and succeed…
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Dec 28
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Six Steps To Retaining Marketing Staff

By Bylined Pieces
As originally featured in "Forbes" on April 19, 2018. The concern over losing marketing staff is one of the topics I hear most often from chairmen and their CMOs. Regardless of how satisfied they are with their marketing departments, there is an undercurrent: With such high turnover in the field, will organizations be able to retain talent when there is…
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Oct 10
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In Marketing, Both The Micro And The Macro Matter

By Bylined Pieces
As originally featured in “Forbes" on October 10, 2018. In college, I remember taking two separate courses: micro and macroeconomics. While neither of them sparked my desire to become a mathematician, they did demonstrate the collegiate version of interdependence between the micro (how much it would cost to buy a coveted pair of jeans) and the macro (why I likely…
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