Insights

On April 19, the IBA’s Law Firm Management Committee, with the support of the Women Lawyers’ Committee, produced the webinar, “The Secrets of Women Rainmakers – How to Become One and How to Create a Culture that Develops Them.” With more than 400 attendees calling in from around the world, the group discussed their own experience in developing business, their…

Originally published on May 28, 2021.  Deborah Farone, strategic marketing and management advisor at Farone Advisors LLC, and Michelle Murray, senior consultant at PP&C Consulting and president-elect of LMA Northeast...

A year into the pandemic, trends in legal marketing have become clear. Is your law firm keeping up?   The following piece appeared on Above the Law in March 15, 2021.  As an unprecedented year comes full circle, many businesses are taking the opportunity to reassess their business development strategies, tactics, and goals. For law firms, some trends have become…

As featured in the fall issue of "The Legal Navigator." Deborah Farone, Author, Strategic Advisor and Former Chief Marketing Officer at Cravath, Swaine & Moore  "I reached a place in my career...

As featured in the July 9, 2019 issue "Of Counsel." Deborah Farone has done her homework, and the legal profession is much better off because of it. Last month I...