Deborah Farone, Author at Farone Advisors LLC • Page 14 of 14

Apr 25

Business Development In Unprecedented Times: Trends And Tips

By Deborah Farone Insights

A year into the pandemic, trends in legal marketing have become clear. Is your law firm keeping up? The following piece appeared on Above the Law in March 15, 2021. As an unprecedented year comes full circle, many businesses are taking the opportunity to reassess their business development strategies, tactics, and goals. For law firms, some trends have become…

Dec 20

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Developing Legal Professionals Into Business Developers

By Deborah Farone Bylined Pieces

As featured in "Forbes" on November 30, 2020. For the last two centuries, for most young lawyers, legal training in the United States has meant studying at law school and taking courses in civil procedure and constitutional law. What it hasn't provided, until very recently, are lessons in how to operate a business, how to innovate or how to think…

Oct 15

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Client Development and Care During the Pandemic

By Deborah Farone Bylined Pieces

By Brad S. Karp, Paul, Weiss, Rifkind, Wharton & Garrison LLP, and Deborah Farone, Farone Advisors LLC. As featured in PLI's "The Chronicle" on September 29, 2020. Do you remember how natural it felt to invite a client to lunch, anticipating a great, far-reaching conversation, not only about legal issues, but also about careers, family life and the client’s…

Oct 28

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Momentum: Career Insights from Legal Mavericks

By Deborah Farone Insights

As featured in the fall issue of "The Legal Navigator." Deborah Farone, Author, Strategic Advisor and Former Chief Marketing Officer at Cravath, Swaine & Moore "I reached a place in my career where I had done several different things—working at a global PR firm and in management consulting, and then, with two wonderful law firms—and I needed to do something different. I…

May 04

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The Deep Value of Law Firm Alignment

By Deborah Farone Bylined Pieces

As featured in "The American Lawyer" on October 23, 2018. Only when each part of a firm is working toward the same business goals can it truly flourish. When it comes to law firm performance, does alignment matter? The answer is an emphatic yes. In our collective 65 years entrenched in law firms, we’ve seen well-aligned firms soar and succeed…

Feb 10

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Five Building Blocks For Constructing A Practice

By Deborah Farone Bylined Pieces

As featured in Forbes on July 9, 2018. The constant question marketing experts hear from professionals is: “What are the steps I should take to build my practice?” Building a practice within a larger organization, or even as a solo practitioner, is not an easy feat, but it is very much like being an entrepreneur. You have to look at…

Dec 28

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Six Steps To Retaining Marketing Staff

By Deborah Farone Bylined Pieces

As originally featured in "Forbes" on April 19, 2018. The concern over losing marketing staff is one of the topics I hear most often from chairmen and their CMOs. Regardless of how satisfied they are with their marketing departments, there is an undercurrent: With such high turnover in the field, will organizations be able to retain talent when there is…

Oct 10

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In Marketing, Both The Micro And The Macro Matter

By Deborah Farone Bylined Pieces

As originally featured in “Forbes" on October 10, 2018. In college, I remember taking two separate courses: micro and macroeconomics. While neither of them sparked my desire to become a mathematician, they did demonstrate the collegiate version of interdependence between the micro (how much it would cost to buy a coveted pair of jeans) and the macro (why I likely…

Sep 13

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Great Luck Or Hard Work? A Coaching Lesson In Business Development

By Deborah Farone Bylined Pieces

As originally featured in "Forbes" on September 8, 2017. A few months ago, I shared a cab with one of the country’s most successful lawyers. Clients treasure his intellect and young lawyers jostle for the chance to learn from him. His practice consistently handles a number of very high-profile matters. For the entirety of the cab ride, I observed as…

Deborah Farone

Business Development In Unprecedented Times: Trends And Tips

Developing Legal Professionals Into Business Developers

Client Development and Care During the Pandemic

Momentum: Career Insights from Legal Mavericks

The Deep Value of Law Firm Alignment

Five Building Blocks For Constructing A Practice

Six Steps To Retaining Marketing Staff

In Marketing, Both The Micro And The Macro Matter

Great Luck Or Hard Work? A Coaching Lesson In Business Development

The Marketing Strategy Toolkit

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