Great law firm marketing does not happen by accident. It happens when structure, culture, and leadership support are aligned.
Often, when I am called into a firm to help them examine the structure of the department, we find misalignment due to the fact that the firm has grown quickly or leadership has changed.
When I begin working with a CMO and firm leadership, I look for signs of alignment.
Here are 10 signs your marketing and BD teams are aligned with each other and the firm, and that they are set up to succeed.
