Many law firms have the tools, talent, and technology to win new business—yet still fall short in more formal pitches. Why?
They talk at the client, not with them.
They’re unprepared for tough questions on price, scope, or strategy.
They overlook the human element—building trust and connection.
In my recent Of Counsel article, I share five strategies firms can use to bridge the gap between preparation and performance.
Because at the end of the day, clients don’t hire the best looking PowerPoint. They hire the people they trust.
