I find myself in conference rooms drawing a lot of circles.
When I work with law firm leaders and professionals, I use several exercises to help them identify their niche.
The Venn diagram exercise is just one—and it’s a simple but powerful way to visualize where you can thrive. I’ve used it for both individual professionals, practice groups and law firms. It’s one of these — you can try it at home.
In broad brushstrokes, here’s how it might work for an individual. Think of a lawyer who starts off by saying, “I can do a million things to help potential clients.”
Circle 1: What do you love and what are you great at?
Think introspectively. When have you felt in the flow? What days at work made you excited to jump in?
What skills or topics make you feel energized and confident?
Which clients did you like the most and feel most likely to help?
What types of projects and industries do you find exciting?
Circle 2: What does the market need?
Look outward — to your firm and to the business community and outside world.
What are the pressing challenges or emerging trends in your field?
Are there changes in regulations, industry disruptions, or evolving client needs?
What areas are underserved or ready for innovation?
And if you are at a firm, what are your practice’s or firm’s goals?
The Sweet Spot: The Overlap
That’s hopefully where your niche is located.
The place where you can bring your strengths to a real market need.
It’s where your unique value shines — and where you’ll find growth and fulfillment.
Whether you’re a lawyer, consultant, marketer, or any professional leading a firm, carving out your niche is like finding a personal compass. It’s your way to stay ahead, achieve success and love what you do.
I’d love to hear what strategies others have used to identify their niches.
