Insights

As featured on LinkedIn, December 6, 2022. Congratulations. You’ve minted a new group of partners. Now what? While law firms use the "now you’re a partner” step, as a way to grow their firm and retain talent, what happens when these newly elevated partners are expected to grow their own practices? Those of us who have been CMOs have seen…

Lucy is a Doberman puppy with her own Instagram account. She insisted on starting one. It’s been more than a decade since our last four-footed friend Gracie the Dalmatian left us. As a dog mom, I’ve had to get up to speed on an array of new products, companies and services. With everything from locating the just-right chewable puzzle toys…

On April 19, the IBA’s Law Firm Management Committee, with the support of the Women Lawyers’ Committee, produced the webinar, “The Secrets of Women Rainmakers – How to Become One and How to Create a Culture that Develops Them.” With more than 400 attendees calling in from around the world, the group discussed their own experience in developing business, their…

Originally published on May 28, 2021.  Deborah Farone, strategic marketing and management advisor at Farone Advisors LLC, and Michelle Murray, senior consultant at PP&C Consulting and president-elect of LMA Northeast Region, shared best practices for practice group development considering the new dynamics as we move into a post-pandemic period.   They outlined an approach involving setting objectives, SWOT analysis, strategy…

A year into the pandemic, trends in legal marketing have become clear. Is your law firm keeping up?   The following piece appeared on Above the Law in March 15, 2021.  As an unprecedented year comes full circle, many businesses are taking the opportunity to reassess their business development strategies, tactics, and goals. For law firms, some trends have become…

As featured in the fall issue of "The Legal Navigator." Deborah Farone, Author, Strategic Advisor and Former Chief Marketing Officer at Cravath, Swaine & Moore  "I reached a place in my career where I had done several different things—working at a global PR firm and in management consulting, and then, with two wonderful law firms—and I needed to do something different. I…

As featured in the July 9, 2019 issue "Of Counsel." Deborah Farone has done her homework, and the legal profession is much better off because of it. Last month I experienced an odd-in-a-good-way coincidence. I had called Jon Lindsey, a partner at the recruitment firm Major, Lindsey & Africa, for help with this issue’s lead article on law firm leaders.…