For years, we told professionals to be everywhere, say yes to everything, and trust that hard work alone would lead to business.
Many learned the hard way that this model was unsustainable and often ineffective.
In my research for “Breaking Ground,” and in a recent article I wrote for CEO World, a different pattern emerged.
The women building the most durable practices were not mimicking outdated models. They were redefining success around authenticity, trust, and long-term relationships.
As we head into 2026, these lessons matter well beyond law firms. They apply to anyone responsible for revenue, influence, and credibility in complex environments.
I’m sharing the article here and would love to hear what you’re seeing. What assumptions about business development do you think are overdue for retirement?
CEO World Article
