As the chief marketing officer at two of the world’s most successful law firms, and as a national marketing professional at a global management consultancy, Deborah Farone has mastered the skills of professional services marketing, business development and communications.

With expertise in creating strategic firm-wide marketing programs in the U.S. and abroad, Deborah brings a diverse range of skills to each unique situation her clients face.

Deborah was the first person to be hired to create and operate a marketing program for Cravath, Swaine & Moore LLP, acknowledged as one of the country’s most admired law firms and is one of the CMOs recognized for helping to found the business development and communications profession at law firms.

Her clients have included some of the country’s leading law firms, jury consultants and professional advisors.

In addition to her highly regarded work for law firms in the strategic marketing and communications counseling spheres, she has established and led marketing and business development efforts in management consulting, advertising and public relations firms.

Deborah was nominated by her peers as the first recipient of the Legal Marketing Association’s Legacy Award in recognition of her contribution to the profession. She has lectured in the U.S. and in Europe, taught numerous marketing classes and has served on the faculty of New York University.

She is the author of the book Best Practices in Law Firm Business Development and Marketing (PLI 2019) and is a regular columnist for Forbes.

Capabilities

Marketing Management

Strategic Plans

Reputation Management

Training & Coaching

Speaking Engagements

Unlock the Secrets with Author Deborah Farone

Culled from more than 60 interviews with law firm leaders, chief marketing officers and legal innovation visionaries, Best Practices in Law Firm Business Development and Marketing provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a large international law firm or a single-practitioner firm. Now available online on Amazon and pli.edu/bestpractices in various formats.

About Deborah Farone

With expertise in developing and managing marketing departments, and experience in one-on-one business development coaching and strategic public relations in the U.S. and Europe, Deborah Farone brings a diverse range of skills to each unique situation.

The first person to be hired to develop and run a marketing program for Cravath, Swaine & Moore LLP, acknowledged as one of the country’s most admired law firms, Deborah has been called the leading expert in law firm marketing and recognized one of the CMOs who helped found the business development and communications profession at law firms. In addition to her highly-regarded work in the strategic marketing, marketing operations, and communications counseling spheres, she has established and led marketing efforts for the management consulting, advertising and public relations professions.

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What Leaders in the Profession Say

Deborah Farone is the leading expert in law firm marketing. Not only has she studied this complex topic from at the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.

Heidi K. Gardner, PhD, Distinguished FellowHarvard Law School’s Center on the Legal Profession

Deborah is a connector, linking clients and legal service providers. She is our go-to person when we are looking for authentic industry knowledge and insights on where the legal market is trending.

Connie BrentonChairman of the Board, CLOC | Senior Director of Legal Operations, NetApp, Inc.

Deborah helped us at Cravath develop internal systems from the ground up and obtained experience through working in the trenches and dealing with the most challenging marketing and public relations issues in professional services.

C. Allen ParkerGeneral Counsel, Wells Fargo & Company

Being savvy to best practices in business development is more critical now than ever. Deborah Farone is an industry leader who helps professionals navigate the evolving legal landscape. She brings an exceptional wealth of notable experience, insight, and forward thinking that continues to elevate our profession.

Cynthia P. VothDirector of Client Engagement & Innovation, Miller Nash Graham & Dunn LLP, Legal Marketing Association President - 2019

Grace under fire. The clear-headed thinking to be a visionary when surrounded by hundreds of genius lawyers. The grit to survive the twists and turns that are modern law firms. Those are just three of the traits needed to succeed as an elite legal CMO. Farone has those and more.

Katrina DeweyFounder and CEO, Lawdragon

Deborah Farone has a unique perspective on the modern American law firm. Her years of experience inside “big law” make her an invaluable source for those who provide and consume legal services.

Evan CheslerChairman, Cravath, Swaine & Moore LLP

The gold standard in marketing.

Ralph FerraraPartner, Proskauer

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