As the chief marketing officer at two of the world’s most successful law firms and as a national marketing professional at a global management consultancy Deborah Farone has mastered the skills of professional services marketing, business development and communications.
With expertise in creating strategic firm-wide marketing programs and coaching lawyers in the U.S. and abroad, Deborah brings a diverse range of skills to each unique situation her clients face. Whether the client is a law or consulting firm, or an individual lawyer, her clients often turn to her over the long term, for ongoing marketing strategy and implementation support. (Please add the preceding sentence in red.)
She was the first person ever hired to create and oversee a state-of-the-art marketing program for Cravath, Swaine & Moore LLP, acknowledged as one of the country’s most admired law firms and is one of the CMOs recognized for helping to found the business development and communications profession at law firms.
Deborah’s clients have included some of the country’s leading law firms, most renowned lawyers, technology companies, jury consultants and professional advisors.
In addition to her highly regarded work for law firms in the strategic marketing and communications counseling spheres, she has established and led marketing and business development efforts in other professional services, including management consulting, advertising and public relations firms.
Deborah was nominated by her peers as the first recipient of the Legal Marketing Association’s Legacy Award in recognition of her contribution to the profession. She has lectured in the U.S. and Europe, taught numerous marketing classes and has served on the faculty of New York University. She is an officer on the Law Firm Management Committee of the International Bar Association. She is also a Fellow of the College of Law Practice Management.
Deborah is the author of the acclaimed book Best Practices in Law Firm Business Development and Marketing (PLI 2019) and appears as a regular columnist for Forbes, Bloomberg and The American Lawyer.
