If you are old enough to remember the Dick and Jane books that were used to teach reading to young children, you’ll recall these stories always attempted to teach an essential lesson. In the business of running a law firm, marketing alignment is an essential for even the most esteemed law firms. A challenge that many professionals in law firm…
With expertise in creating strategic firm-wide marketing programs and coaching lawyers in the U.S. and abroad, Deborah brings a diverse range of skills to each unique situation her clients face. Whether the client is a law or consulting firm, or an individual lawyer, her clients often turn to her over the long term, for ongoing marketing strategy and implementation support.
She was the first person ever hired to create and oversee a state-of-the-art marketing program for Cravath, Swaine & Moore LLP, acknowledged as one of the country’s most admired law firms and is one of the CMOs recognized for helping to found the business development and communications profession at law firms.
Deborah’s clients have included some of the country’s leading law firms, most renowned lawyers, technology companies, jury consultants and professional advisors.
In addition to her highly regarded work for law firms in the strategic marketing and communications counseling spheres, she has established and led marketing and business development efforts in other professional services, including management consulting, advertising and public relations firms.
Deborah was nominated by her peers as the first recipient of the Legal Marketing Association’s Legacy Award in recognition of her contribution to the profession. She has lectured in the U.S. and Europe, taught numerous marketing classes and has served on the faculty of New York University. She is an officer on the Law Firm Management Committee of the International Bar Association. She is also a Fellow of the College of Law Practice Management.
Deborah is the author of the acclaimed book Best Practices in Law Firm Business Development and Marketing (PLI 2019) and appears as a regular columnist for Forbes, Bloomberg and The American Lawyer.
Culled from more than 60 interviews with law firm leaders, chief marketing officers and legal innovation visionaries,Best Practices in Law Firm Business Development and Marketingprovides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a large international law firm or a single-practitioner firm. The book is now available online on Amazon and pli.edu/bestpractices in various formats.
This book uncovers the best practices in the wide arena of legal marketing and covers topics including:
With expertise in developing and managing marketing departments, and experience in one-on-one business development coaching and strategic public relations in the U.S., Asia and Europe, Deborah Farone brings a diverse range of skills to each unique situation.
The first person to be hired to develop and run a marketing program for Cravath, Swaine & Moore LLP, acknowledged as one of the country’s most admired law firms, Deborah has been called the leading expert in law firm marketing and recognized one of the CMOs who helped found the business development and communications profession at law firms. In addition to her highly-regarded work in the strategic marketing, marketing operations, and communications counseling spheres, she has established and led marketing efforts for several other professional service companies including those in the management consulting, advertising and public relations professions.
