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Farone Advisors: The Toolkits

Marketing Strategy Toolkit

Collected insights and a strategic planning success checklist to help you on your strategic marketing journey.

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Business Development Toolkit for Women

Collected insights and a tool for helping you develop a strategic niche.

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Business Development Insights for Litigators

Addressing the unique challenges litigators face—such as episodic cases, unpredictable client needs, and fierce competition—and provides research-based strategies to help them position themselves as trusted advisors and consistently generate work.

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Workplace Wonders

Here are some of my favorite picks for the workplace. These are products that I’ve used for many years. By wanting to include these links, it means that I am now an Amazon Associate as I may earn from qualifying purchases. It also means I’m the nerd that read the FTC guidelines on disclosures pertaining to social media and wants to be certain that I comply with the rules.

Lumecube Light

This is a reliable portable light that allows plenty of options for tone and intensity. It’s perfect for video meetings, especially if you are in a space with unpredictable natural light. It also is easy to pack and bring along on your travels.  It comes with simple suction cup (for lack of a better phrase) that easily grabs hold of a PC or laptop without a stand. While a stand or tripod allows additional flexibility, it’s not a necessity.  I think the Lumecube is a good first step towards upping your lighting game.

What Leaders in the Profession Say

Deborah Farone is the leading expert in law firm marketing. Not only has she studied this complex topic from at the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.

Heidi K. Gardner, PhD, Distinguished FellowHarvard Law School’s Center of the Legal Profession and author of Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos

Deborah is a connector, linking clients and legal service providers. She is our go-to person when we are looking for authentic industry knowledge and insights on where the legal market is trending.

Connie BrentonFounder of CLOC, V.P. of Law, Technology, and Operations, NetApp Inc.

Deborah helped us at Cravath develop internal systems from the ground up and obtained experience through working in the trenches and dealing with the most challenging marketing and public relations issues in professional services.

C. Allen ParkerInterim CEO and President, Wells Fargo & Company

Being savvy to best practices in business development is more critical now than ever. Deborah Farone is an industry leader who helps professionals navigate the evolving legal landscape. She brings an exceptional wealth of notable experience, insight, and forward thinking that continues to elevate our profession.

Cynthia P. VothDirector of Client Engagement & Innovation, Miller Nash Graham & Dunn LLP, Legal Marketing Association President - 2019

Grace under fire. The clear-headed thinking to be a visionary when surrounded by hundreds of genius lawyers. The grit to survive the twists and turns that are modern law firms. Those are just three of the traits needed to succeed as an elite legal CMO. Farone has those and more.

Katrina DeweyFounder and CEO, Lawdragon

Deborah Farone has a unique perspective on the modern American law firm. Her years of experience inside “big law” make her an invaluable source for those who provide and consume legal services.

Evan CheslerChairman, Cravath, Swaine & Moore LLP

The gold standard in marketing.

Ralph FerraraSenior Advisor, Brown Rudnick and former General Counsel of the SEC

Receive a complimentary copy of Marketing Strategy Toolkit.

Farone Advisors LLC