Originally published on May 28, 2021. Deborah Farone, strategic marketing and management advisor at Farone Advisors LLC, and Michelle Murray, senior consultant at PP&C Consulting and president-elect of LMA Northeast...
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As featured in PLI’s Chronicle on May 10, 2021. In the U.S., we seem to be turning a corner on Covid and talking more about returning to a post-pandemic work life (at the very least, many of us are wearing real shoes again). We are reading reports of people around the world getting jabbed with vaccines and hearing increased…
A year into the pandemic, trends in legal marketing have become clear. Is your law firm keeping up? The following piece appeared on Above the Law in March 15, 2021. As an unprecedented year comes full circle, many businesses are taking the opportunity to reassess their business development strategies, tactics, and goals. For law firms, some trends have become…
As featured in Bloomberg Law on February 22, 2021. Client development is an ongoing struggle for attorneys and other professionals during the Covid-19 pandemic. As working from home remains the...
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As featured in “Forbes” on November 30, 2020. For the last two centuries, for most young lawyers, legal training in the United States has meant studying at law school and taking courses in civil procedure and constitutional law. What it hasn’t provided, until very recently, are lessons in how to operate a business, how to innovate or how to think…
By Brad S. Karp, Paul, Weiss, Rifkind, Wharton & Garrison LLP, and Deborah Farone, Farone Advisors LLC. As featured in PLI's "The Chronicle" on September 29, 2020. Do you...
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As featured in “Forbes” on July 13, 2020. Professional service firms generally produce a strategic plan every three to five years. And many had just completed new ones as 2019 came to a close. Who would have expected that those documents, just recently spell-checked and newly polished, would be tossed away once Covid-19 hit in the first quarter of the…
As featured in the March 17, 2020 edition of “The American Lawyer.” What can we as a profession do to grow or, at the very least hold onto, business during the time of COVID-19? It sounds like a riddle someone in an old movie tells a group at a cocktail party: Imagine being in a world where personal contact is…
As featured in "Bloomberg Law" on March 9, 2020. Law firms need to examine their processes and make adjustments in order to be indispensable to clients during a recession, writes...
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As featured in the November 2019 edition of the European journal, “The 500.” Deborah Brightman Farone, founder of Farone Advisors LLC and former Cravath, Swaine & Moore CMO, highlights the importance of partner collaboration in law firm business development and marketing initiatives. A law firm leader recently asked me what it is that separates successful firms from the uber-successful, superstar…
