As featured in The Luxury Law Alliance News on October 29, 2021. Just as brands define luxury goods, they also define in-house counsel; Deborah Farone provides five personal branding tips for GCs to consider. Chanel: timeless luxury, a white camellia and gold buttons on a black blazer. Loro Piana: gorgeous fabrics and luscious cashmere from goat kids. Louis Vuitton: a…
As featured in Law.com on August 25, 2021. For the last several years, there is one recurring question lawyers have been asking me: “What is the secret behind rainmaking?” After having served two long-term tenures as a chief marketing officer, first for Debevoise & Plimpton and more recently for 14 years at Cravath, Swaine & Moore, I left to write…
As featured in Forbes on August 20, 2021. Several studies demonstrate that those who write down their goals are more likely to achieve them. Perhaps the most famous of these studies was conducted by psychology professor Dr. Gail Matthews at the Dominican University of California. In 2007, Matthews led a study on goal-setting. The results were telling: Those who wrote…
As featured in PLI’s Chronicle on May 10, 2021. In the U.S., we seem to be turning a corner on Covid and talking more about returning to a post-pandemic work life (at the very least, many of us are wearing real shoes again). We are reading reports of people around the world getting jabbed with vaccines and hearing increased…
A year into the pandemic, trends in legal marketing have become clear. Is your law firm keeping up? The following piece appeared on Above the Law in March 15, 2021. As an unprecedented year comes full circle, many businesses are taking the opportunity to reassess their business development strategies, tactics, and goals. For law firms, some trends have become…
As featured in “Forbes” on November 30, 2020. For the last two centuries, for most young lawyers, legal training in the United States has meant studying at law school and taking courses in civil procedure and constitutional law. What it hasn’t provided, until very recently, are lessons in how to operate a business, how to innovate or how to think…
As featured in “Forbes” on July 13, 2020. Professional service firms generally produce a strategic plan every three to five years. And many had just completed new ones as 2019 came to a close. Who would have expected that those documents, just recently spell-checked and newly polished, would be tossed away once Covid-19 hit in the first quarter of the…
