By Brad S. Karp, Paul, Weiss, Rifkind, Wharton & Garrison LLP, and Deborah Farone, Farone Advisors LLC. As featured in PLI's "The Chronicle" on September 29, 2020. Do you...
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As featured in “Forbes” on July 13, 2020. Professional service firms generally produce a strategic plan every three to five years. And many had just completed new ones as 2019 came to a close. Who would have expected that those documents, just recently spell-checked and newly polished, would be tossed away once Covid-19 hit in the first quarter of the…
As featured in the March 17, 2020 edition of “The American Lawyer.” What can we as a profession do to grow or, at the very least hold onto, business during the time of COVID-19? It sounds like a riddle someone in an old movie tells a group at a cocktail party: Imagine being in a world where personal contact is…
As featured in "Bloomberg Law" on March 9, 2020. Law firms need to examine their processes and make adjustments in order to be indispensable to clients during a recession, writes...
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As featured in the November 2019 edition of the European journal, “The 500.” Deborah Brightman Farone, founder of Farone Advisors LLC and former Cravath, Swaine & Moore CMO, highlights the importance of partner collaboration in law firm business development and marketing initiatives. A law firm leader recently asked me what it is that separates successful firms from the uber-successful, superstar…
As featured in the fall issue of "The Legal Navigator." Deborah Farone, Author, Strategic Advisor and Former Chief Marketing Officer at Cravath, Swaine & Moore "I reached a place in my career...
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As featured in the July 9, 2019 issue "Of Counsel." Deborah Farone has done her homework, and the legal profession is much better off because of it. Last month I...
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As originally featured in “Forbes” on July 5, 2019. A professional service firm is hired for its strategic insight on a business challenge, whether it’s a law firm being asked to guide a client on litigation or a consulting firm advising how to bring together two corporate cultures after a merger. These firms of advisors are getting hired for their…
As featured in “The American Lawyer” on October 23, 2018. Only when each part of a firm is working toward the same business goals can it truly flourish. When it comes to law firm performance, does alignment matter? The answer is an emphatic yes. In our collective 65 years entrenched in law firms, we’ve seen well-aligned firms soar and succeed…
As originally featured in Forbes on July 9, 2018 The constant question marketing experts hear from professionals is: “What are the steps I should take to build my practice?” Building a practice within a larger organization, or even as a solo practitioner, is not an easy feat, but it is very much like being an entrepreneur. You have to look…
