Collaboration: An Essential Key to Incorporate into Business Development

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As featured in the November 2019 edition of the European journal, “The 500.” Deborah Brightman Farone, founder of Farone Advisors LLC and former Cravath, Swaine & Moore CMO, highlights the importance of partner collaboration in law firm business development and marketing initiatives. A law firm leader recently asked me what it is that separates successful firms from the uber-successful, superstar…

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The Deep Value of Law Firm Alignment

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As featured in The American Lawyer on October 23, 2018 Only when each part of a firm is working toward the same business goals can it truly flourish. When it comes to law firm performance, does alignment matter? The answer is an emphatic yes. In our collective 65 years entrenched in law firms, we’ve seen well-aligned firms soar and succeed…

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Six Steps To Retaining Marketing Staff

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As originally featured in Forbes on April 19, 2018 The concern over losing marketing staff is one of the topics I hear most often from chairmen and their CMOs. Regardless of how satisfied they are with their marketing departments, there is an undercurrent: With such high turnover in the field, will organizations be able to retain talent when there is…

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In Marketing, Both The Micro And The Macro Matter

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In college, I remember taking two separate courses: micro and macroeconomics. While neither of them sparked my desire to become a mathematician, they did demonstrate the collegiate version of interdependence between the micro (how much it would cost to buy a coveted pair of jeans) and the macro (why I likely couldn’t afford to go backpacking in certain countries wearing…

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